SOCIAL COMMERCE CREATES NEW CUSTOMER RELATIONSHIP
Question 1
Assess the
people, organization, and technology issues for using social media to engage
with customers.
Nowadays, most people will use the social media to keep in touch with
friend and let them know what they recently doing. However, these social media
such as Facebook, Twitter, Instagram, and Line can become powerful tools for
engaging customers in business for all companies of all shapes and sizes. In
addition, location based businesses like gourmet food trucks can tweet their
current location to loyal followers and fans. Appointment-based businesses can
easily tweet or post cancellations and unexpected openings. Larger companies
run sweepstakes and promotions and cn have an opportunity to shape the
perception of their brands and to solidify relationships with their customers.
Companies are rolling out ads that capitalize on the social media features
of Facebook to achieve greater visibility. For example, Facebook ads feature
the ability to ‘Like’ a brand, send a virtual gift, answer a poll question, or
instantly stream information to your news feed. Facebook also allow you to
following the fan page of the brand and can get the new feed about the brand or
the updates news, promotion, and competition.
Question 2
What are the
advantages and disadvantages of using social media for advertising, brand
building, market research, and customer service?
Advantages
a) Companies of all sizes have an
opportunity to shape the perception of their brands and to solidify
relationships with their customers.
b) To achieve greater visibility-
Facebook ads feature the ability to “like” a brand, give comment, answer poll
question, send a virtual gift
c) To allow customers to socialize
and share their purchases with friends through social media
d) Answer user question and respond to
complaints. Companies can easily manage the complaints of products from user
and get improvement overall through these application.
e) Companies uses text mining to gather
data and convert then to useful information and uses the information to gauge
the success of promotions, which products are hot and which are duds, and the
impact of advertising campaigns.
f) Use social media- Facebook’s
targeting capabilities to determine which types of people respond to the
various ads it has created.
Disadvantages
a) The result can be unpredictable, and
not always beneficial, as Starbucks learned. Starbucks launched a social media
contest, which was essentially a scavenger hunt for advertising posters in
Twitter. The campaign backfired. At the urging of anti- Starbucks protesters,
users flooded Starbucks’ Twitter feed with pictures of employees and protesters
holding signs criticizing Starbucks’ labor practices.
Question 3
Should
all companies use Facebook and Twitter for customer service
and advertising? Why or why not? What kinds of companies are best suited to use
these platforms?
Yes, companies should use these social media-Facebook and Twitter for
customer service and advertising. This is because Facebook and Twitter more
effective compare to others. Facebook and Twitter is a social web and have a
large amount of people or companies link their business, company products to
social media. Companies with selling digital goods like camera, smartphone and
so on are suitable to use the platform because social media need be efficiently
and good performance with digital products.