CASE STUDY 12 : LIFE ON
THE GRID – iPhone BECOME iTRACK
1. Why do cell phone manufacturers (Apple, Google, and BlackBerry) want to track where their customers go?
Generally, cell phone manufacturers have their own agenda in business perspective. And maybe the main reason is for money. As we all know, Apple and Google are company which has advertising platforms. They also firms that are building massive databases that can pinpoint customer location. So, advertising firms will pay them for that information and for distributing their mobile ads. Apple transmits customer location data back to central servers once every 12 hours, and also stores a copy of the locations on the iPhone. Android phones transmit the location data continuously. Apple’s technology reads the signal strength of nearby Wi-Fi transmitters, identifies and maps the location, and then calculates the location of the iPhone device. But Apple and Google say they do not share this information with third party, deny the information can identify individuals. In facts, Apple and Google claim that the information is being used only to identify the location of cell phones for Wi-Fi-connected phones, and improve the customer experience of location-based services. Moreover, both companies say the location information is needed for them to improve their services.
2. Do you think cell phone customers should be able to turn tracking off? Should customers be informed when they are being tracked? Why or why not?
Yes, I absolutely agree that cell phone customers should be able to turn tracking off. This is because sometime people want to be alone especially when having a conflict and need some fresh air and making the decision. So, by having the cell phone tracking may disturb people’s privacy. Due to those factors, customer should be informed first when they are being tracked. It is more proper and efficient, if user can have a choice - on and off button – on using this cell phone tracking.
3. Do you think cell phone tracking is a violation of a person’s privacy?
Based on my understanding throughout my reading, I think that phone tracking is a violation of a person’s privacy is absolutely correct. Privacy is the claim of individuals to be alone, free from surveillance or interference from other individuals or organizations or organizations, including the state. Information technology and systems threaten individual claims to privacy by making the invasion of privacy cheap, profitable, and effective. Clearly, we can see that by existing of cell phone tracking can give a golden opportunity to criminal or enemy. Yes, there are lots of advantages that we can get from cell phone tracking which it can give you a wonderful experience. But also you need to see from a negative view that which it might turn you to an anxiety moment. SAFETY FIRST! That is more important. As we know, mobile technologies based on the smartphone make it possible to locate people throughout the day, to report this information to corporate data bases, retain and analyze the information. Meaning that, we have no place to hide ourselves from people. In other word, we have no right to be in privacy. This is not fair!
1. Why do cell phone manufacturers (Apple, Google, and BlackBerry) want to track where their customers go?
Generally, cell phone manufacturers have their own agenda in business perspective. And maybe the main reason is for money. As we all know, Apple and Google are company which has advertising platforms. They also firms that are building massive databases that can pinpoint customer location. So, advertising firms will pay them for that information and for distributing their mobile ads. Apple transmits customer location data back to central servers once every 12 hours, and also stores a copy of the locations on the iPhone. Android phones transmit the location data continuously. Apple’s technology reads the signal strength of nearby Wi-Fi transmitters, identifies and maps the location, and then calculates the location of the iPhone device. But Apple and Google say they do not share this information with third party, deny the information can identify individuals. In facts, Apple and Google claim that the information is being used only to identify the location of cell phones for Wi-Fi-connected phones, and improve the customer experience of location-based services. Moreover, both companies say the location information is needed for them to improve their services.
2. Do you think cell phone customers should be able to turn tracking off? Should customers be informed when they are being tracked? Why or why not?
Yes, I absolutely agree that cell phone customers should be able to turn tracking off. This is because sometime people want to be alone especially when having a conflict and need some fresh air and making the decision. So, by having the cell phone tracking may disturb people’s privacy. Due to those factors, customer should be informed first when they are being tracked. It is more proper and efficient, if user can have a choice - on and off button – on using this cell phone tracking.
3. Do you think cell phone tracking is a violation of a person’s privacy?
Based on my understanding throughout my reading, I think that phone tracking is a violation of a person’s privacy is absolutely correct. Privacy is the claim of individuals to be alone, free from surveillance or interference from other individuals or organizations or organizations, including the state. Information technology and systems threaten individual claims to privacy by making the invasion of privacy cheap, profitable, and effective. Clearly, we can see that by existing of cell phone tracking can give a golden opportunity to criminal or enemy. Yes, there are lots of advantages that we can get from cell phone tracking which it can give you a wonderful experience. But also you need to see from a negative view that which it might turn you to an anxiety moment. SAFETY FIRST! That is more important. As we know, mobile technologies based on the smartphone make it possible to locate people throughout the day, to report this information to corporate data bases, retain and analyze the information. Meaning that, we have no place to hide ourselves from people. In other word, we have no right to be in privacy. This is not fair!
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